Red is perhaps the strongest, most dynamic color there is. Commonly used with passionate, or love themed shoots, it is however, also easily applied to themes of anger, violence and hate. Be careful when using red in photo shoots that require a softer, more delicate feel, as red is an intense, bold color that will over-power any softer elements, making them seem out of place. For this reason, red backdrops are perfect for expressing intense passion, love, or hate within a photo shoot. Red is also commonly used to represent power, joy, infatuation or danger. Being the hottest of all warm colors, the color red has been known to even cause physical reactions, such as increased heart rate, respiration and even blood pressure. Whatever the application, the color red demands attention, and should be used accordingly.